DELIVERING BEST HAIRCARE PRODUCTS

Two decades of providing the best in haircare products, Nosredna and Beautrec has set the standard for haircare products industry nationally.

EMPOWERING HAIRSTYLISTS

Nosredna and Beautrec believes that education is essential for the growth and development of hairstylists.

OPERATIONAL FACTS

  • 60 Employees
  • 600 Client Salons in Indonesia
  • 2 Training Centres.
  • 7 Full-time Educators
  • Marketing Initiatives with Beauty Bloggers

OUR HISTORY

  • 1992 CV Evy Beautrec was formed by four of its founding members.
  • 1993 CV Evy Beautrec secured its first sole distributor partnership with Takigawa Co. Ltd. On the same year, the Jakarta branch of CV Evy Beautrec was also established.
  • 2001 CV Evy Beautrec secured a second distributor partnership with Green Light Co. Which is based in Italy.
  • 2004 CV Nosredna was established by two of CV Evy Beautrec’s founding members.
  • 2006 CV Nosredna secures a partnership with Joico as a sole distributor in Indonesia.
  • 2014 CV Nosredna secures a sole distributor partnership with Milbon Co. Ltd.
  • 2016 CV Evy Beautrec secures a sole distributor partnership with Framesi.
  • 2017 CV Evy Beautrec secures a sole distributor partnership with K-Gloss.

    CV Nosredna secures a sole distributor partnership with Fanola.

GROWTH STRATEGY

Relationship

Focus on customer and supplier relationship as well as salon educational support.

Social Media

Emphasis on online and social media based marketing.

Excellent Products

Good product quality and competitive pricing.

Health Guidelines

Follows strict health guidelines as determined by regulatory bodies, therefore ensuring a safe and sustainable business practice.